Frequently Asked Questions

The Cubator Software™ is a digital incubator built exclusively for beauty and wellness professionals. It is not a generic CRM, a booking tool, or a marketing platform. It is a complete business development environment — combining operational infrastructure, professional development curriculum, emotional intelligence frameworks, and an active practitioner community inside a single platform built for this industry alone.

Most platforms were built for businesses with teams, departments, and system administrators. When beauty and wellness professionals try to use them, the result is spending more time configuring the tool than running the business. The Cubator was built specifically for this industry. It includes a dedicated manager layer that handles configuration on your behalf, two proprietary frameworks (E.A.S.E.™ and R.I.S.E.™), a professional development curriculum, and a practitioner community — all inside one architecture. Other platforms offer features. The Cubator offers an environment.

The Cubator is built for licensed estheticians, PMU artists, lash professionals, waxing specialists, massage therapists, yoni steam practitioners, wellness coaches, and beauty educators who are in the active phase of building — not just practicing. If you have the technical skill and need the business infrastructure, The Cubator was made for you.

The Cubator Software™ offers three subscription tiers: Essential, Pro, and Suite. Each tier includes access to the Platform and The Obree Collective™, with increasing levels of features, user seats, and support. Full pricing details are available on the Pricing page.

— Essential — $97/month · $970/year · 1 user
— Pro — $197/month · $1,970/year · up to 3 users
— Suite — $297/month · $2,970/year · up to 5 users

Yes — depending on your tier. Essential includes access for 1 user only. Pro includes up to 3 users and Suite includes up to 5 users. Additional users have platform access but do not automatically receive their own Obree Collective™ membership. Only the primary account holder is the Collective member. If a team member wants Collective access, they need their own subscription.

No long-term contract is required. Subscriptions are billed monthly and can be cancelled at any time. You retain access to the Platform through the end of your current billing period.

If you cancel, your access continues through the end of your paid billing period. After that date, your account will be deactivated. Your data is retained for 60 days following cancellation, after which it may be deleted per our Privacy Policy.

All subscription fees are non-refundable. We encourage you to review the Platform features carefully before subscribing. If you have questions before committing, contact us — we are happy to help you determine which tier is right for your business.

The Obree Collective™ is the professional development layer of the Monét Obree Ecosystem — built exclusively for beauty and wellness practitioners who are serious about developing the business side of their practice. It is a destination, not a bonus feature. It includes the E.A.S.E.™ curriculum, the R.I.S.E.™ framework, access to Veronica, a peer network of practitioners, and monthly practitioner roundtables.

Yes. Your subscription to The Cubator Software™ includes full access to The Obree Collective™. The tier you select determines the level of platform access alongside your Collective membership.

No. The Obree Collective™ is a structured professional development environment — not a social group. It includes a 16-module curriculum (E.A.S.E.™), an emotional intelligence framework (R.I.S.E.™), access to Veronica, and a peer network of practitioners at similar stages of business development. It is designed to move you from skill-holder to business owner, step by step.

E.A.S.E.™ stands for Empower · Align · Systemize · Elevate. It is the business development curriculum embedded in The Obree Collective™ — 16 modules across 4 stages designed to move practitioners from skill-holder to business owner. You are not just learning inside E.A.S.E.™ — you are implementing, inside the same platform that runs your business.

R.I.S.E.™ stands for Release · Inspire · Strengthen · Emerge. It is the emotional intelligence layer embedded in The Obree Collective™. Building a business is not just an operational challenge — it is a personal one. R.I.S.E.™ holds the personal development work that makes the business development work stick.

Yes. The E.A.S.E.™ curriculum is structured sequentially. Each stage builds on the one before it. The order is intentional and reflects how a sustainable business is actually built.

Veronica is the business intelligence layer embedded in The Cubator Software™ and available exclusively to members of The Obree Collective™. She is your strategic advisor inside the platform — helping you think through business decisions, navigate the curriculum, and move forward when you are stuck. Veronica is not a generic chatbot. She is built around the specific frameworks, language, and needs of beauty and wellness practitioners building real businesses.

The Cubator Accelerator™ is a post-curriculum, dedicated manager service available exclusively to members who have completed all 16 modules of the E.A.S.E.™ curriculum. Upon completion, you are invited to an Accelerator consultation where a dedicated manager reviews everything you built inside the curriculum and then builds it all out inside the platform on your behalf.

The Accelerator is a bespoke service. Every business that completes E.A.S.E.™ arrives with a different scope — different service categories, automation needs, and client journey complexity. Pricing is presented at your Accelerator consultation, which is scheduled upon completing all 16 modules. There are no hidden fees and no surprises — only a scope-based proposal built around what your business actually requires.

No — and this is by design, not restriction. Your dedicated manager can only build your vision accurately when you have fully defined it. The curriculum is where that definition happens. By Module 16, your brand, offers, client journey, voice, and systems blueprint are all documented. That is the brief your manager needs to do their best work.

Click "Start Building" on any page of thecubatorsoftware.com. You will be guided through selecting your subscription tier and setting up your account. Once inside, your onboarding sequence will introduce you to The Obree Collective™ and the E.A.S.E.™ curriculum.

You need an active beauty or wellness practice — or a clear intention to build one. You do not need an existing client base, a fully formed brand, or prior experience with business software. The Cubator is designed to meet you where you are and build the infrastructure around your practice from the ground up.

Contact us at thecubatorsoftware.com/contact. A member of our team will respond within one business day.

Monét Obree Holdings LLC
5340 East Main Street Suite 108, Columbus OH 43213